KAVANGO ZAMBEZI TRANS FRONTIER AREA LAUNCH GLOBAL MARKETING CAMPAIGN
UK based Sales and Marketing company, Ethos are delighted to have been appointed by Kavango Zambezi Trans Frontier Area (commonly referred to as KAZA) to implement a global tourism marketing campaign in 2023, targeting the key inbound markets of the UK, Europe, Australia & New Zealand, USA and southern Africa.
This expansive Trans Frontier Conservation Area (TFCA) is the world’s largest terrestrial TFCA at approximately 520,000 km. Occupying part of the Okavango and Zambezi river basins, it encompasses areas within the borders of Angola, Botswana, Namibia, Zambia and Zimbabwe, and includes 36 formally proclaimed protected areas made up of a host of game reserves, forest reserves, game/wildlife management areas, community conservancies and conservation and tourism concession areas designated for use of natural resources. The most well-known components of KAZA are the Chobe National Park, Hwange National Park, Kafue National Park, the Makgadikgadi Pans, the Okavango Delta and Victoria Falls.
KAZA is the largest wildlife conservation area in the world and is home to the greatest concentration of free roaming savanna elephants in Africa.
The vision of the KAZA TFCA is as follows:
To sustainably manage the Kavango Zambezi ecosystem, its heritage and cultural resources based on best conservation and tourism models for the socio-economic wellbeing of the communities and other stakeholders in and around the eco-region through harmonization of policies, strategies and practices.
To learn more about this incredible region, why not sign up to our online training at 2pm on 29th August through the link below.
For more information please contact alison@ethosmarketing.co.uk
